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Photo Focus™ Concealer
SKU#
  • Light Ivory
  • Light/Med Beige
  • Medium Tawny
  • Medium Peach
  • Med/Deep Tan
  • Dark Cocoa

Photo Focus™ Concealer

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$3.99
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DESCRIPTION
Let your natural beauty shine with our selfie-tested creamy and luminous concealer. Tested to be white cast-free under seven different photo lighting conditions, this high coverage concealer allows only your best features to get noticed. Gorgeous skin will be your only look.


INGREDIENTS
Water/Eau, Cyclopentasiloxane, Glycerin, Propylene Glycol, Hydrogenated Polyisobutene, Polymethyl Methacrylate, Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Hexyl Laurate, Sorbitan Sesquioleate, Dimethicone Crosspolymer, Silica, PEG-10 Dimethicone, Disteardimonium Hectorite, Dicaprylyl Carbonate, Phenoxyethanol, Isostearic Acid, Ethylene/Propylene/Styrene Copolymer, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Propylene Carbonate, Hexylene Glycol, Ethylhexylglycerin, Ammonium Acryloyldimethyltaurate/VP Copolymer, Sodium Dehydroacetate, Alumina, Triethoxycaprylylsilane, Tocopheryl Acetate, Propanediol, Dimethiconol, Butylene/Ethylene/Styrene Copolymer, Caprylhydroxamic Acid, Chamomilla Recutita (Matricaria) Flower Extract, Sodium Benzoate, Potassium Sorbate, (MAY CONTAIN/ PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Ultramarines/CI 77007.
CLAIMS
GOODBYE PHOTO FLASHBACK: Tested Under 7 light conditions and with top smartphone models.

  • Clear Blue Sunlit Sky
  • Outdoors PM
  • Indoors PM
  • Electronic Flash
  • Fluorescent Light
  • Bathroom Light
  • Nightclub Light

Product reviews

  • CONCEALER REVIEW
  • Bomb
Already tried it? WRITE A REVIEW
  • great value

    4

    These are great. I mix it in to lighten and thin out my main concealer to brighten up my undereyes. I set it with powder and it has great staying power.

  • concealer

    5

    love it

  • Too Light. Need new shades

    1

    I was so excited to get this product to use it along with the photo focus foundation but unfortunately their darkest shade is waaaay too light for my skin tone. Very disappointed

  • Typical Concealer, but bad smell

    3

    This concealer works good for the price, and has a pretty good coverage. It smells terrible though like wet paint or something, but goes away after it is blended.

  • its pretty good

    3

    Its suits the foundation very well

  • AMAZING!

    5

    So full coverage and creamy, my new favorite and go to concealer! Thanks Wet n Wild!!!! <3

  • It's really phenomenal stuff!

    5

    I've tried multiple drug store concealers and none of them hold a candle to this stuff. It's creamy, medium coverage that lasts and hides my imperfections to a T. It's SO blendable too. My only wish is that there was an even lighter color that could be used for highlighting for my fellow super pale people.

  • I like it

    5

    I use it as a eye primer, works out well

  • Best concealer I own!

    5

    Since I bought this, I quite literally have not even touched my other concealers. The coverage is perfect, and blends without any issues. Doesn't flake, rarely ever have to reapply. I have acne-prone skin, but you wouldn't know it when I wear this — on a no-makeup day, I wear just this and my skin looks flawless and it covers any redness I have WITHOUT a color-corrector.

    For the price, you truly CANNOT beat this. The shade Light Ivory is perfect for me, but may be a bit too dark in the winter. Would love for them to expand this line!

    BUY THIS Y'ALL.

  • BEST CONCEALER EVERRR

    5

    i bought this concealer a few months ago and i'm in love!! i've been using it every day no joke and it still has much more product to be used. i am usually a light/medium foundation/concealer shade kind of girl but with this concealer the shade light ivory works great to conceal and highlight my under eyes and other areas. i recommend this 100%

  • The best for my oily skin..

    5

    I personally LOVE this concealer! I am 38 and am starting to get fine lines by my eyes. I find this concealer does not settle in my lines,and look cracked by the end of the day. I also have oily skin,and this concealer stays in place all day. Very happy with this product :)

  • YES

    5

    I love this and it stays all day without coming off. I set it with a powder while I do my eyeshadow.

  • Great but not my shade at the moment

    5

    The photo personally looked paler, and when I got it, it's more my summer shade. I use it for an eyeshadow primer and it works great!! So I'm happy with my purchase.

  • Shade Range

    2

    I was so very excited to try this new concealer thinking the lightest shade would be lighter than the foundation in this collect and more yellow-toned than the lightest shade of the "Celebrity Concealer." I am so very disappointed to find out this concealer is much darker AND more pink-toned than either of them. PLEASE, make more shades so this ghost face can slay! <3

  • Decent concealer

    4

    Its a decent concealer, but the drawbacks are the amount of shades available, and it doesn't give full coverage. There will still be a bit of dark peaking through.

  • Awesome

    5

    Great coverage and blends amazingly

  • fabulous

    5

    I am amazed at how wonderful this concealer is. I am 49 with dry skin and have tried several concealers . Very hard to find one that covers, and does not sink into fine lines. This one covers, blends beautifully, does not sink into fine lines and does not look dry. I set it very lightly with the yellowy side of the wet n wild contour palette. Do not hesitate to try this.

  • Great

    5

    Really creamy yet thick. Great coverage and no creasing.

  • High end concealer in disguise

    5

    This concealer is my new fave!!

  • Good color and affordable.

    3

    I use the light/ medium shade and it is a great color. The only problem is that it is kind of light coverage so I have to use another concealer under it because it's not enough coverage for my dark circles. Also, I don't have dry patches but it did cling on to some spots under my eye, with and without another concealer. I would purchase again if I need an emergency concealer and if I don't have enough money to buy a more expensive one. This is affordable.

  • AMAZING

    5

    This is the best concealer that I have ever used. I think its better than the highend brands that I have used.

  • This concealer!

    4

    Really good formula. They do have my color, but I think they should come out with even lighter shades, like there foundation.

  • Limited shade range

    1

    Medium/deep tan was too orange & medium peach was too light & pinky :(

  • AGAIN another winner!!

    5

    Perfect compliment to the foundation. This is a drier product and really blends well. It's so good you barely need foundation! And the color match is on point!! I love it! The whole line of Newness is just too good! And everything is $5 or less?? Please, I'll never buy another concealer!

  • In love!!!

    4

    I thought nothing could replace my Nars. But this definitely outlasted it! Great full coverage. Didn't crease as much/quickly. Wnw is the first drugstore concealer shade that has come closest to my Nars ginger. My only problem is you do have to dip a couple times because it doesn't grab as much concealer as others, but other than that this has definitely become a fav amongst low and high end. So impressed who would've thought a $4 concealer would be better!

  • Amazing

    5

    Great coverage! Covers my acne really well and is buildable

  • Different

    5

    I have only used this once from friend and I fell in love

  • good

    5

    like it

  • is very drying

    2

    could be better

  • A dupe for tarte shape tape

    5

    Yes I compare this to tarte's shape tape, its very very comparable to it, great coverage,and if you want to build it up it does not cake or crease! Such a great drug store concealed. I like it better than mayebellibe fit me

  • Great!!!!

    5

    Love this!!!! Covers so well

  • love it

    5

    i love this concealer. its very creamy, non drying, and provides perfect coverage.

  • Love

    5

    LOOVE IT!

  • Good

    4

    It dries fast but blends in well with my beauty blender

  • Very Nice

    5

    Almost as good as my Tarte Shape Tape. I will be repurchasing it.

  • Yes!

    5

    Love this concealer. I put this up there with my Nars concealer. Yes it dries down quickly and that's exactly why I like it. It also layers nicely, too. I've had severe dark circles my entire life and this product looks great on my skin, and hardly creases especially when used with the Photofocus powder. Finally an amazing concealer from the drugstore that doesn't give me reverse raccoon eyes!

  • good for under eye dark circles

    4

    Even though it dries fast i like it a lot because it covers my under eye dark circles and my acne well.

  • Love

    5

    This is great!

  • LOve it

    5

    Love the product.... it mixes well with foundation

  • awesome!!!!

    5

    really awesome product!!!!

  • BEST CONCEALER I'VE USED YET!

    5

    I love all of your products, but this one has to be one of my favorites! The formula is creamy and not too liquidy and it blends out super well! It doesn't burn the skin or leave lines and doesn't crease much either! Thanks! Wet n' Wild for another great concealer.

  • great for dry skin

    5

    no cakey no patchy!

  • Great for me

    4

    Needs more colors

  • Need a lighter shade

    4

    I have the lightes one and It works well as a concealer but not light enough to highlight if you're very fair.

  • concealer

    5

    good

  • Glorious

    5

    Full coverage and easy to blend

  • Lighter shades

    3

    Please consider developing lighter hued concealer colors to match the foundation shades. The lightest - light ivory is darker than my skintone.

  • coverage is perfect

    5

    it feels lightweight on my skin and doesn't crease

  • Concealer

    5

    Oooo la la

  • CONCEALER REVIEW

    5

    IT IS SO MUCH LIKE TARTE SHAPETAPE

  • It was ok

    3

    This concealer was not as pigmented as I like and it did crease on me.

  • great concealer!

    5

    I love this concealer! I bought it in the shade Light Ivory and it was the perfect match to the Photofocus foundation in the shade Rose Ivory. The concealer is blendable and creamy, and doesn't look cakey at all.

  • Impossible to blend

    1

    i was honestly so excited for this concealer to launch, i had such high hopes because wetnwild is my favorite drug store brand but this concealer did not blend out. When i did manage to get it somewhat blended it would remove my foundation underneath. Extremely disappointed :(

  • love it!

    5

    I love this concealer! I purchased it in the lightest shade and I think the formula is just beautiful. it blends like a dream and wears extremely well throughout the day. great coverage! thanks wet n wild

  • Concealer

    3

    Love it

  • Lays nicely on the skin

    4

    I like the concealer, lays nicely on skin and does not crease like others concealer I've tried. I would like the lighter shade choices

  • makeup it amazing

    5

    I love it

  • IN LOVE WITH THIS CONCEALER

    5

    I am extremely impressed with this concealer. It has pretty decent coverage and it does a pretty good job not going into my fine lines. I used it just for spot concealing and under my eyes and i love it, its super lightweight and it has a great consistency and it blends out like a dream into a matte finish. But it doesn't look cakey it looks like you aren't wearing makeup but still gives you coverage i love it so much I've been using it on just concealer and mascara days. The color selection is low and the lightest shade is not very light but if they have this in your right shade pick this concealer up i love it.

  • Bomb

    5

    This concealer is great I love it, full coverage! The constancy I like and it's blends out nicely with a beauty blender! When one application is enough to conceal under my eyes! ( my preference)

  • More shades please!

    3

    Come on Wet n Wild, you make such amazing cruelty-free mostly vegan products, but you don't have a white concealer yet, or ones even light enough to truly match your lightest Photofocus foundation? Your Photofocus foundation has 20 amazing shades and the concealer shade range is a bit disappointing by comparison. Seriouslyrics inclusion is such a beautiful thing. More shades for everyone!

    I'd be all over a white concealer that was vegan from you guys, just saying!

  • Not light enough!!

    2

    I liked this concealer but it's not light enough for me. I don't understand why they didn't make a shade to match their lightest shade in foundation and if you highlight with your concealer this is definitely going to be too dark. They need to add more shades.

  • 3 stars for shade selection

    3

    If you are very pale, the lightest shade will not work for you. The lightest shade matched my skin tone which for me is fine, I don't use concealer to highlight. My skin tone is fair but if you are wearing the porcelain photo focus foundation (which is very light) this will not match it. Otherwise, it is a nice constancy and it blends nicely.

 
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