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Color Icon Eyeshadow Collection
  • Petal Pusher
  • Comfort Zone
  • Poster Child

Color Icon Eyeshadow Collection

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Eight times the fun in one convenient package! These eyeshadow collections feature eight dynamic and vibrant shades with high pigment and pearl for ultra-impact color! A jet-milled base and silicone technology deliver longwearing, stay-true color for hours of crease-resistant wear. Enriched with Macadamia Oil, each shadow provides continuous moisture that improves the appearance of the delicate eye area. The shade combinations can be used together for a daring statement or individually to bring a pop of color to your look.
Talc, Aluminum Starch Octenylsuccinate, Dimethicone, Magnesium Stearate, Ethylhexyl Palmitate, Nylon-12, Trimethylsiloxysilicate, Boron Nitride, Caprylyl Glycol, Polyethylene, Caprylhydroxamic Acid, Glycerin, Silica Dimethyl Silylate, Methicone, [+/- (MAY CONTAIN/PEUT CONTENIR): Black 2/CI 77266, Carmine/CI 75470, Ferric Ferrocyanide/CI 77510, Iron Oxides/CI 77491, CI 77492, CI 77499, Manganese Violet/CI 77742, Mica, Titanium Dioxide/CI 77891, Ultramarines/CI 77007]
  • Stunning collections of 8 silky, long-lasting, ultra-pigmented colors
  • Enriched with macadamia oil to provide continuous moisture and improve the appearance of skin
  • A jet-milled base and silicone technology deliver hours of crease-resistant wear
  • Embossed with easy-to-follow “how to” directions
  • Each complementary shade can be mixed-and-matched for a variety of day-to-night looks

Product reviews

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  • Gorgeous

    I got the palette in the Petal Pusher variety. This palette is gorgeous, with a wide variety of colors. The formula is smooth and extremely pigmented. This is definitely a new favorite in my collection.

    — 11/13/2015
  • Wonderul Pallet!

    I own comfort zone and I absolutely love it. It's one of my go-to pallets. My only problem with it is that the darkest color pan broke and made a real mess of my makeup bag, but that's partly my fault for handling. Always be careful when packing! Anyway if you're on the fence, buy it. I really want to try the others now too.

    Nina — 11/5/2015

    I have tons of makeup, everything from Urban Decay, It Cosmetics, Tarte...etc. But I love drugstore makeup, and I often choose it over my highend makeup. This palette is no exception, I have 3 of these 8 pan palettes. The pigmentation is awesome, they are soft, blendable, and the price point is fantastic. I would pay more for these if I had to, but I love that anyone can have great makeup at an affordable price. I recommend this to a huge number of my friends and family, it's not just for those starting out. Even experienced makeup users would love this palette!

    Valerie — 11/3/2015
  • Love this!!!

    I have pedal pusher and comfort zone. They are amazing! The color are great and they stay on, easily blend able, and pigmented. And you can't beat the price. So many awesome looks for $5

    Judith — 10/27/2015
  • My go to every day shadows!

    I have the comfort zone and the poster child pallets and they are great. Both are pigmented and easily blendable. Comfort zone is my favorite because all of the shades are gorgeous and wearable. I whip out Poster child when I'm feeling colorful though!

    Charlotte — 10/16/2015
  • Must for Collection

    Love this collection. Great colors that last all day. I always get compliments when I wear any of the shades.

    Lennis — 10/15/2015
  • Great!

    I purchased Comfort Zone from Walmart for around 5 dollars. Amazing! I have light-ginger hair and the greens look great with my gray eyes. The bronze colors are pretty pigmented, but wetting your eyeshadow brush makes the color really really strong and beautiful. The "definer" colors are really dark and the black is difficult to get off of the eyes. To dark for my ivory skin. Overall, I love it!

    Claire — 10/11/2015
  • comfort zone

    By far my favorite of all wnw eyeshadows I have 3 of these. I'm always buying for friends and family. It has everything you would expect from wet n wild eyeshadow. This pallet has set the standard for future pallets in there line. How can you not compare. I would choose this any day over high end.

    Melissa — 9/9/2015


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