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Color Icon Eyeshadow Collection
  • Petal Pusher
  • Comfort Zone
  • Poster Child

Color Icon Eyeshadow Collection

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Eight times the fun in one convenient package! These eyeshadow collections feature eight dynamic and vibrant shades with high pigment and pearl for ultra-impact color! A jet-milled base and silicone technology deliver longwearing, stay-true color for hours of crease-resistant wear. Enriched with Macadamia Oil, each shadow provides continuous moisture that improves the appearance of the delicate eye area. The shade combinations can be used together for a daring statement or individually to bring a pop of color to your look.
Talc, Aluminum Starch Octenylsuccinate, Dimethicone, Magnesium Stearate, Ethylhexyl Palmitate, Nylon-12, Trimethylsiloxysilicate, Boron Nitride, Caprylyl Glycol, Polyethylene, Caprylhydroxamic Acid, Glycerin, Silica Dimethyl Silylate, Methicone, [+/- (MAY CONTAIN/PEUT CONTENIR): Black 2/CI 77266, Carmine/CI 75470, Ferric Ferrocyanide/CI 77510, Iron Oxides/CI 77491, CI 77492, CI 77499, Manganese Violet/CI 77742, Mica, Titanium Dioxide/CI 77891, Ultramarines/CI 77007]
  • Stunning collections of 8 silky, long-lasting, ultra-pigmented colors
  • Enriched with macadamia oil to provide continuous moisture and improve the appearance of skin
  • A jet-milled base and silicone technology deliver hours of crease-resistant wear
  • Embossed with easy-to-follow “how to” directions
  • Each complementary shade can be mixed-and-matched for a variety of day-to-night looks

Product reviews

  • Worth every penny!
Already tried it? WRITE A REVIEW
  • I love Comfort Zone


    This has been one of go to palettes for about 8 years. The pigments are so rich. I love the green color. Mac and UD have colors that are similar but I always reach for this pallette. I get so many compliments when I use it.

  • Worth every penny!


    Comfort zone is my go to for everyday, all the shadows are soft and blendable without being powdery. My only complaint is that there aren't any matte shades. The bottom right is a stunning reddish brown with blue reflecting shimmer that is beautiful all over the lid, it's worth $5 just for that shade

  • Depends.


    If you're planning to use this pallet on the go/on its own its kinda hard since theres no matte colors and theres also plenty of fall out, on the other hand this palette has really good pigmentation and is true to color!

  • Use it almost daily


    I have the comfort zone pallete and I just love all the shade and how they look on my skin tone and eye color



    As a woman of color, it's frustrating searching for makeup that is highly-pigmented and caters towards the warmer nudes and browns of my complexion. This palette is incredible because it packs high pigmentation, contains those lovely browns and tans that match my skin, as well as the highlight colors I am looking for in an eyeshadow palette. The eyeshadow itself is extremely smooth, like butter, and are very blendable. They work even better if you use the WNW eyeshadow primer! Thank you Wet n Wild!!!!

  • Petal Pusher and Comfort Zone


    These 2 eyeshadow pallets are some of my favorites . Both have good pigments , and the blendability is unbelievable considering this is considered a inexpensive drugstore quality product as famous Youtubers call it .. If you are looking for " Urban Decay " quality but your on a tight budget might I suggest you try these products ...

  • Not the Most Versatile, but Still Beautiful


    I really wish this came with a matte color or two. I'd be reaching for it a lot more often. Even the "crease" colors have some shimmer. Other than that, the colors are GORGEOUS and have great texture and pigmentation.

  • Poster Child is subtle even using the shadows wet


    I checked out a few tutorials before I used this palette, and Kathleen Lights recommended the Comfort Zone palette, but I thought, go big or go home, so I went with this one. I think it's great for someone who wants to try a pop of color, but doesn't want to go too over the top. However, if over the top/new wave brights is what you're looking for, a highly pigmented high end brand may be the way to go. One thing I didn't try which I saw in a tutorial was using a pure white base under these shadows. That might actually work as a way to boost up the color a bit. I don't want to complain too much because it's actually a pretty palette, but it seems much brighter in the palette than it actually is on the skin. Might be a nice pick-me-up during the winter doldrums.

  • Color icon


    It is nice , like the pigment and the color choices
    You need one in your collection




  • Best I've tried!


    I bought this in "Comfort Zone" and ALL the colors look good on me. The colors also stay put for hours - no mean feat with my oily eyelids. Last but certainly not least, the shadows don't burn or sting my eyes like so many others have done. I highly recommend this product!

  • Absolutely Fabulous


    I have tons of eyeshadow palettes including Urban Decay, MAC, bareMinerals, and tarte. I have both Comfort Zone and Petal Pusher and they are my favorite drugstore palettes EVER! Even with all the palettes in my collection these are ones I reach for all the time, especially Comfort Zone. The pigmentation is amazing and the shadows have a creamy texture to them that I can't find in other drugstore palettes. I would pay triple the price for these palettes without a doubt.

  • The Best!!!


    I have this pallette in Comfort Zone and Petal Pusher. While I haven't gotten around to experimenting with Petal Pusher, Comfort Zone is 1000 kinds of amazing!!! I have created so many awesome looks with these shadows. They're so pigmented and blendable, I just can't say enough good things about it, especially at this price!! :)

  • Every Makeup Artist Needs This!


    First off, if you don't have this then What have you been doing??!!! Seriously for the price tag this is One of my HOLY GRAILS! No joke. The colors are so pigmented, creamy, blend easy! There is a little bit of fall out but I would recommend tapping the excess off. I have nothing to complain about. I have all of the pallets and use them in my kit. If you use a fixing mist the colors really pack a PUNCH! I highly suggest this to anyone!

  • Wonderful pallet


    Omg this is amazing the shadow formula is similar to the urban decay brand! So pigmented and buttery! You can get so many looks out of the pallets and a couple are even duochrome! Must buy and thank me later!

  • Cannot rave enough!


    I LOVE these palettes! So pigmented and pretty. I use with the primer, but they last well w/o any primer too. Looking forward to MORE palettes from wet n wild!

  • Comfort Zone is .. WOW!


    Awesome little palette and so affordable! I LOVE Comfort Zone! Beautiful colors!

  • Gorgeous


    I got the palette in the Petal Pusher variety. This palette is gorgeous, with a wide variety of colors. The formula is smooth and extremely pigmented. This is definitely a new favorite in my collection.

  • Wonderul Pallet!


    I own comfort zone and I absolutely love it. It's one of my go-to pallets. My only problem with it is that the darkest color pan broke and made a real mess of my makeup bag, but that's partly my fault for handling. Always be careful when packing! Anyway if you're on the fence, buy it. I really want to try the others now too.



    I have tons of makeup, everything from Urban Decay, It Cosmetics, Tarte...etc. But I love drugstore makeup, and I often choose it over my highend makeup. This palette is no exception, I have 3 of these 8 pan palettes. The pigmentation is awesome, they are soft, blendable, and the price point is fantastic. I would pay more for these if I had to, but I love that anyone can have great makeup at an affordable price. I recommend this to a huge number of my friends and family, it's not just for those starting out. Even experienced makeup users would love this palette!

  • Love this!!!


    I have pedal pusher and comfort zone. They are amazing! The color are great and they stay on, easily blend able, and pigmented. And you can't beat the price. So many awesome looks for $5

  • My go to every day shadows!


    I have the comfort zone and the poster child pallets and they are great. Both are pigmented and easily blendable. Comfort zone is my favorite because all of the shades are gorgeous and wearable. I whip out Poster child when I'm feeling colorful though!

  • Must for Collection


    Love this collection. Great colors that last all day. I always get compliments when I wear any of the shades.

  • Great!


    I purchased Comfort Zone from Walmart for around 5 dollars. Amazing! I have light-ginger hair and the greens look great with my gray eyes. The bronze colors are pretty pigmented, but wetting your eyeshadow brush makes the color really really strong and beautiful. The "definer" colors are really dark and the black is difficult to get off of the eyes. To dark for my ivory skin. Overall, I love it!

  • comfort zone


    By far my favorite of all wnw eyeshadows I have 3 of these. I'm always buying for friends and family. It has everything you would expect from wet n wild eyeshadow. This pallet has set the standard for future pallets in there line. How can you not compare. I would choose this any day over high end.

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