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Photo Focus™ Lash Primer
  • Committed a Prime

Photo Focus™ Lash Primer

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This lash-building primer instantly creates a perfect base for your favorite mascara—perfect for building your gorgeous lashes. A special blend of waxes adds volume and length to your lashes, while conditioning and nourishing ingredients of Vitamins A & E and D-Panthenol to help strengthen.
Water/Eau, Beeswax/Cire d'abeille, C18-36 Acid Triglyceride, Synthetic Wax, Butylene Glycol, Hydrogenated Polyisobutene, Steareth-2, Bis-Diglyceryl Polyacyladipate-2, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Steareth-21, Acrylates Copolymer, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, PVP, Caprylyl Glycol, Xanthan Gum, Hydroxyethylcellulose, Panthenol, Phenoxyethanol, Ethylene/Propylene/Styrene Copolymer, Tocopheryl Acetate, Simethicone, Disodium EDTA, Butylene/Ethylene/Styrene Copolymer, Hexylene Glycol, Glycerin, Ethylhexylglycerin, Caprylhydroxamic Acid, Lecithin, Ascorbyl Palmitate, Tocopherol.
  • Special blend of waxes adds volume and length
  • Nourishing ingredients of Vitamins A & E and D-Panthenol helps strengthen lashes

Product reviews

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  • Works really good


    Love this primer, very light weight and works beautifully

  • I love this stuff!


    I seriously love this stuff. It's eyelash magic in a bottle.

  • Amazing!


    I've never really used primer on my lashes, but I got a sample of a high end brand in one of my beauty box subscriptions, so I started using it. I really liked the high end brand, but it is $24 for a full sized tube, and I just can't afford that. I decided to pick up your brand at Target, but wasn't expecting it to perform as well as the high end brand. I was sure wrong! This stuff is AMAZING! I put it on, let it dry a bit, and then coat my lashes with mascara. It is a bit clumpy, but I use my eyelash comb to fix it and all is well. My mascara does not budge when I put it on over this primer. I have literally stood in the shower with my face under the water, and when I got out, not a single drop of mascara was on my face. No streaks, no smudges, nothing!

  • yass


    primes these eye

  • Who knew


    Who knew you needed to prime your lashes? I thought it was silly but I can't stay away and it actually helped my mascara so much! If you are serious about makeup go for it. If you don't care as much, it's not totally necessary

  • a cruelty free lash primer!!!!


    i have never really tried any other mascara primers before, mainly because all of the ones i see suggested are from brands that test on animals! i love this brand. although i have never tried a lash primer before, i do like what this product does for my lashes, in comparison to no primer at all. i would call it "your mascara, just better." it makes your mascara last longer, plus increases length and volume. i don't have much to say about curl, just because my lashes are naturally pretty curled so i don't really curl them or pay attention to that criteria. i wouldn't go so far to say it gives you a "falsies" effect, but its a good intermediary between mascara alone and false lashes. if you don't want to dish out the money for a high-end mascara, i feel like this paired with a drugstore mascara will definitely make that mascara comparable to a high-end one. i don't let it dry down completely before putting my mascara on, but i let it sit for a second... i can't remember if there were instructions in/on the packaging because i am really bad about reading the directions, i just experiment until i figure out what works best for me. but i especially like it with my more defining mascaras since those sometimes struggle to provide length and volume in my experience. it provides an extra "oomph." i am giving it a 4 just because i like it, and it definitely has improved my mascara game, but i always assume there is room for improvement (especially because this is my first lash primer). i hope this helps!! thank you wet n wild for being a cruelty free, affordable, good-quality company- i never have enough good things to say about you. would always recommend to a friend.

  • slightly clumpy but good overall


    i like this a lot, my only gripe with it is that since i don't like to coat both sides of my eyelashes with mascara it's hard to cover all of the white pigmentation that this primer leaves on your lashes. I would say it makes my lashes longer than masara alone.