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Honestly, I'm surprised there is so many good reviews on this eyeliner! I have been using it for a couple months now and it has not impressed me. The applicator comes off with way way too much product on it, which I guess is good because you know you are getting what you paid for. Although it causes the eyeliner to smear all in one spot in your eye and ruin it. Plus I know its not water proof, but it will smug and a TON of the product will come off even if the slightest bit of water is near your eye. I would DEFINITELY not recommend this product to anyone...Bailie — 3/1/2017
I started using this because it was cruelty free and the price was right. It immediately became my all-time favorite eyeliner. I now use Wet 'n Wild makeup exclusively.Terri — 2/26/2017
I have been wearing the black eyeliner for quite some time and it is amazing. Not only does it last but it doesn't flake off or require me to do a few coats. It lasts for hours and even stayed on under swim goggles once for an entire hour. Though it's not water proof. Now I just purchased the voltage blue and electric purple and they're amazing. The blue is super bright and it won't come off after touching it with your hands like other brands. The purple is fairly dark but it is nice and you can still very much tell it's purple. I have gottenso many compliments with them and they really make your eyes look good.Zoe — 1/9/2017
This is my favorite liner! I tried the Loreal one and it smudged so bad, it was awful. THIS IS THE BEST LINER I HAVE EVER USED.Lexie — 11/1/2016
The new formula is not as pigmented and does not last as long as the original one did. I am so sad that they changed the formula. It is so hard for me to find an eyeliner that works for my eyes, and the original one was the only one I would use. I purchased the new formula to try it out since I loved the original, but was sadly disappointed. Please make the option of purchasing the original formula :(priscilla — 2/10/2016